Wednesday, February 07, 2007

 

Helping Clients Help Themselves

At Leads360 we spend a lot of time working with our clients because at the end of the day our business is built on the success of their business.

One of the many challenges we face is helping our clients understand their own business. Sometimes businesses come to us asking for solutions without properly identifying the problems that they are trying to solve.

"Do I need Lead Management or CRM?" is a question which we hear everyday from prospective clients. However, that is the wrong question to ask because it is confusing two separate problems: managing customers and managing leads. To help the industry better understand the difference between customer management solutions and Lead Management solutions (such as Leads360) we are proud to announce the launch of NO-CRM.

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