Leads360: Lead Management, Tracking & Distribution Software

Matt Coffin has been a wonderful partner and friend of Leads360 and has helped us immensely to fuel our growth in the mortgage industry. Today we salute him on being named Entrepreneur of the Year! Read the whole story here.

Lead Critic has another interesting post about lead security. He argues that leads are highly vulnerable to theft and reselling. Both lead providers and lead buyers do not spend enough energy valuing and protecting their leads. You can read all about it here. We feel that our Lead Guardian product is the best method of defense for lead buyers currently available.

New integration capability allows fast and efficient data transfer between Calyx Point and Leads360.

Los Angeles, Calif (PRWEB) June 11, 2007 -- Leads360, creator of LeadManager™ lead management software, has introduced PointSync, an exclusive new software tool that provides efficient bi-directional integration with Calyx Point.

"In an effort to make the Leads360 product more valuable for our customers, the company has been trying for a long time to achieve efficient integration with Calyx Point, one of the most popular brands of loan origination software," said Jeff Solomon, CEO of Leads360. "With PointSync, I am proud to announce our success. A seamless one-click connection between LeadManager™ and Calyx Point has been built at last."

In addition to the automatic exporting of data, PointSync also keeps LeadManager™ up to date on each loan officer's deals as they move through the processing pipeline in Calyx Point. This enables managers to run closed-loop reporting within the LeadManager™ that shows complete performance visibility.

"This system makes it easy to see which lead sources are truly performing and which loan officers are doing their job," Solomon said. "Mortgage companies now have more sophisticated reporting capabilities, and can more effectively monitor the conversion rates of their loan officers."

About Leads360
Leads360 is the market and technology leader for on-demand lead management solutions. Leads360's enterprise lead management application, LeadManager™, enables companies to more effectively distribute, track, analyze and convert sales leads into profitable customers. LeadManager™ is the only solution that enables companies to build and manage a completely custom lead management workflow based on their unique best practices. Combining technology expertise with professional services, training and process consulting, Leads360 provides the industry's most cost effective solution for taking sales leads from start to close. For more information, please visit http://www.leads360.com.

The good folks over at StartUp Beat have us on their radar. You can read about our new PointSync feature here. We are thrilled to be in one of the most exciting places for technology start-ups. All the talent of silicon valley with all of the benefits of a large and culturally diverse city. We love LA.

Lead Critic (formerly Moreinsight) has put together a great guide for Mortgage Brokers, Mortgage Bankers, and any other sales businesses thinking of stepping into the world of buying sales leads. Buying sales leads is not something to jump into blindly. Lead buying is a whole different business model to lead referral and it's adoption should not be taken lightly. Here are Lead Critic's 4 steps to success with lead buying:

1. Do your homework!!
2. Set realistic expectations for yourself and your business.
3. Put a Lead Management system in place before you begin purchasing leads
4. Buy good leads

Read the whole story here.