Leads360: Lead Management, Tracking & Distribution Software

Lead Critic (formerly Moreinsight) has put together a great guide for Mortgage Brokers, Mortgage Bankers, and any other sales businesses thinking of stepping into the world of buying sales leads. Buying sales leads is not something to jump into blindly. Lead buying is a whole different business model to lead referral and it's adoption should not be taken lightly. Here are Lead Critic's 4 steps to success with lead buying:

1. Do your homework!!
2. Set realistic expectations for yourself and your business.
3. Put a Lead Management system in place before you begin purchasing leads
4. Buy good leads

Read the whole story here.