Wednesday, May 16, 2007
Embrace Opinion
BusinessWeek has a new article which provides a great case study for a business coming to grips with the court of public opinion. By opening up and letting loose, Nintendo has come into its own. It's a great reminder that while you can't please everyone, if your product is truly well made and customers tend to love it, they will protect your reputation for you. Our customers have been our best advertising. Their passion for our product has done more for us than we ever could have done for ourselves.
“Opening up a MySpace area doesn’t sound all that innovative to you guys,” he told an audience of game marketers. “But for us it was a big deal. When people previously said bad things about Nintendo on our community areas, we deleted. Now we had to take the decision not to meddle. We had to allow consumers to say bad things about us. It turned out that our own supporters were much more articulate in supporting us than anyone in our offices at Redmond could ever be.”
“Opening up a MySpace area doesn’t sound all that innovative to you guys,” he told an audience of game marketers. “But for us it was a big deal. When people previously said bad things about Nintendo on our community areas, we deleted. Now we had to take the decision not to meddle. We had to allow consumers to say bad things about us. It turned out that our own supporters were much more articulate in supporting us than anyone in our offices at Redmond could ever be.”
# posted by Leads 360 @ 9:51 AM 
