Wednesday, April 11, 2007

 

Subprime Woes, Help is on the way…

Many subprime lenders are feeling the pressure of a collapsing market; however some are weathering the storm better than others. Enter Leads360, the #1 provider of sales lead management and tracking software to the mortgage industry.

For subprime lenders to stay afloat they need to capitalize on their leads, every one of them. Unfortunately many of these lenders the volume and profitability of subprime customers offset the need to effectively manage leads. In many ways subprime lenders have been printing money; what’s a few poorly worked leads in the grand scheme?

Well times are changing, subprime lenders, just as the entire mortgage market is recognizing, need tools to do proper follow-up and follow-through on their leads. Leads360 is helping over 450 mortgage clients manage their leads every step of the way; from generation to initial contact to application and funding. The key is that the successful mortgage companies, and those that want to be around for the long haul, recognize that competing in a compacting market requires discipline and process. Leads360 is the company they seek to gain a competitive advantage and to contact and convert a higher percentage of leads.


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