Leads360: Lead Management, Tracking & Distribution Software

LOS ANGELES, Calif., May XX, 2007 – Leads360, creator of LeadManager® lead management software, is heading the charge in the secondary education market by introducing needed lead management solutions for managing, tracking and closing leads.

“Education is the second largest lead market in the US, but schools are only now starting to use lead management best practices,” said Jeff Solomon, CEO of Leads360. “Our easy-to-use customized system is delivering a straightforward process allowing this sector to quickly build and manage needed lead management workflow.”

Leads360 is the proven provider of lead management solutions to the mortgage industry. The current business issues facing subprime lenders have required new disciplines and processes. Leads360 is the solution these companies sought out to assist them in contacting and converting a higher percentage of leads. This challenging market environment has allowed Leads360 to create a strong software infrastructure with best-in- class workflow management and reporting structures. Mortgage industry customers have allowed Leads360 to develop a well-built solution that translates across all industries with complex lead management requirements.

In the secondary education industry many are trying to manage the leads on their own by using complicated Excel spreadsheets, paper, handwritten notes and binders.

“Before Leads360 we printed out daily logs of the leads, with counselors writing notes about interactions with tier leads on the logs and then posting them in huge binders. It was awkward and time consuming,” said Sondra Gerhoff of the Allied Health Institute. “Now counselors have calendar applications for reminders, there is a one-stop place to add information about any one lead, and I can now track everything: how counselors are doing, how many calls they are making, etc. Its great!”

Leads360 ensures leads that come in from any source are assigned, followed up on and closed. Companies can now manage the leads through reporting systems that deliver information regarding how many leads close from a given source, from a given user or even system-wide. Its integrated processes enable individual users to easily and consistently manage follow up.

Leads360 can also be used to intuitively track ad dollar expenditures, and follow which campaigns are delivering viable leads and identifying those that aren’t.

Gerhoff continued, “I can now clearly see the return on investment of any campaign; in fact, we even canceled one very expensive lead campaign we thought had been delivering, but after seeing the lead activity reports it was just money wasted. Prior to Leads360 we did not have any way to track that.”